Feelings
What is Cass Marie Beauty?
Cass Marie Beauty is a Seattle Brand that specializes in nail design. Their latest adventure is nail decals which can easily and quickly be applied to any nail. CMB aims to break the mold and create a nail product that is for everyone.
Client: Cass Marie Beauty
Time Frame: Two weeks
Role: Designer
Tools: Pen, paper, and Adobe Illustrator.
Challenge
While having drinks with Ryan, the owner of Ballyhoo, he mentioned he wanted to focus on merchandise for his shop. There were many ideas thrown around, but enamel pins would take the win. I had previously designed an enamel pen for a band I was in, so I felt pretty good going into this project. The goal we set out for was to create 2 enamel pins and the packing to go along with it.
getting started
It is hard to find one thing in the shop that best represents Ballyhoo. Everything down there is odd and amazing. There was no wrong choice to make for choosing an item to model the design after. This made conceptualizing the pins more difficult than I would have liked, but it also gave me the fun task of going down and spending time in the shop. I found a series of items that I thought would be a good fit and asked Ryan which ones he wanted to go with. Below are a few that I found interesting but didn't end up making the cut.
Selection
After talking with Ryan, We decided to go with one of my favorites and one of his. The two headed cow is one of the first things you see when you walk down stairs into the shop. I think that makes it one of the most recognizable pieces from Ballyhoo. The dental Phantom is a very interesting piece that is both creepy and fascinating. I was very excited that Ryan had chose the dental phantom because I could instantly see how it would translate into a enamel pen.
The black lines represent the raised edges and lines of the enamel pin while the white space represents the area that will be filled in with enamel.
Backing Placement
what's next
The next step is to take high resolution photos of the final product once it arrives at the shop and add them to this case study. Ryan and I have also agreed to continue this project and work on 2-4 more enamel pins and create a post card for the shop.