Coach was a huge learning experience for me. From booking shows to organizing the finer details behind the scene, I Learned so much during our one year run. Most importantly I discovered a love for designing our show posters. Design work was never our top priority but I had become obsessed with photography at the time and had nothing to do with my photos. I found that by applying our show information to my photos I could create a design for posters that would be well received by venues. I thought it important to remain consistent with our posters so I kept using my photography. Since then I have learned a thing or two when it comes to design consistency.
Doggo - 3D
Doggo is a wonderful three piece from Seattle, Wa. Their music is well thought out and full of energy and they have the stage presence to match. I went with 3 D's for this design because they are a three piece band and the colors were inspired by the color scheme of the Nintendo 64. After coming up with the Doggo 3D design I mocked up a pocket T design to match.
These are both concept designs for a future show that I would love to see happen. I have had the pleasure of playing shows with Flesh Produce and The City Hall and the honor of performing with members of Flesh Produce and Doggo. I had stumbled upon the font while working on another project and thought it would be perfect for a show poster for these bands. It's personable like The City Hall, and unpredictable yet fascinating like Doggo and Flesh Produce. I took both of the photos in San Diego while visiting family. While taking the photo for option one I didn't see the face until my sister pointed it out while I was editing the photo. I really liked the pattern in option two. If this show ever happens option one will end up being printed because of readability.
The Co-founder/ The City Hall Tour Poster
IThe light option was the first to be completed and I really like the way both rectangles sat on the light background. The dark option was the second to come and helped improve the readability of the show dates. I knew I was going to use the dark option but I wanted to do a quick A-B test with the those who were around at the time. My partner said the light option was "more designer-y". I'm still not sure what she meant by that but I took it as a complement. My roommates had both said they like the white text on the light background but it was hard to read. Because of readability the dark option was crowned the winner.